For my public relations capstone course, my group was tasked with revamping the Kenan-Flagler Undergraduate Business Program (UBP), specifically with regards to its reputation on the rest of UNC’s campus and the internal community within undergraduate business students. We developed the “Breaking Down Barriers” campaign to help the UBP break down internal barriers to a cohesive community and also tackle external barriers that may inhibit some students from applying to the school.
Read the final campaign report here.
UBP Final Presentation
Sample “Outside the Office” Lecture Series Flier
Timeline for Campaign
Sample “Explore Kenan-Flagler” Week Flier